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A Case Study

Shale Oil & Gas

Business Magazine

 

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We started working with Shale Magazine shortly after they published their first handful of magazines. They wanted to increase brand recognition, readership, ad revenue and online traffic through a functional website. We created a responsive editorial website with trackable ads that function on every device, and consistently work to optimize their content for search engines and branded social outreach.

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Our widgetized, image-driven website allows Shale to place what is most currently relevant front and center. We advised the client to shorten the URL to something quick and memorable: ShaleMag.com.

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The latest and most-read content and media are served to the user on a dynamic home listing page.

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Keyword-driven headlines and large images provide a modern, engaging experience for the user as they are driven to read the next post and more.

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The article pages promote social engagement and spending more time on the site, by leading the user to more content and categories.

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Clean listing pages allow the user to easily view all of the articles in each category, as an alternate view to browsing all of the articles in an issue.

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On social media, we’ve expanded reach and engagement through contests, promotions and branded social posts, highlighting the topics Shale stands behind.

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