There is no “right” way to build a website.
On the other hand, there are definitely wrong ways.
Choosing the right platform for your website is instrumental to your marketing success. There is no shortage of options, and without the right guidance you might start off on the wrong foot.
We have experience working with a number of platforms – Joomla, Magento, Drupal, and Django to name a few. After working in numerous systems, we’ve made our decision.
Over the past 4 years, over 90% of our projects have been built on WordPress.
WordPress is NOT just for blogging.
Saying WordPress is built for blogging is like saying “smart phones are made for making phone calls.” It’s true, but how often do you use your smart phone for phone calls as opposed to every other function it offers?
We’ve built e-commerce shopping websites, membership restricted magazine websites, dynamic live-feed social media driven websites and more by using WordPress as a framework. Our team is not a fan of recreating the wheel, so we love to utilize the built-in features WordPress offers.
We use WordPress to provide more value for the time we devote and money you spend on your project.
World-Class WordPress Theme Design
Our website designers and developers have been working within the WordPress theme system for years. We know no bounds when it comes to the design of a website, especially when making use of WordPress.
Our Themes Are Unique – Never Cookie-Cutter
Many people have told us in the past that they “can tell if a website is built on WordPress from the design.” What sets us apart is that we start with a blank slate, unlike agencies that start with a pre-made theme to cut down on effort. We consider your website a functional work of art, and value the creative process above all else.
Think you know what a “WordPress site looks like?” We challenge you to maintain that opinion after looking through our case studies.
Less Options, More Results
Many theme designers choose to include a large number of options within the dashboard for clients to manipulate over time. This benefits the website designers because they can tell the client to login and “edit it yourself.”
In our experience, the more options available, the less likely a client is to work with the system due to decision paralysis. Our designers work tirelessly to make sure the integrity of the site design is maintained no matter what content a client adds to their site in the future. We take every precautionary step possible so the client doesn’t have to edit the look and feel of the website themselves.
There is no need for unlimited options when your site is built right the first time.
We Build Our Own WordPress Plugins
Although WordPress comes with a slew of great features out-of-the-box, it doesn’t cover all use cases. That is where plugins come in.
Our development team has created over 25 WordPress plugins to date. Building the plugins ourselves provides two primary benefits:
- We can be sure the code is secure and complete.
- We can build in any functionality we need and update as frequently as we choose.
Sometimes utilizing a third-party plugin is the best option. When that is the case, we take great caution when choosing a plugin to make sure the code is secure. The safety of your data is of utmost importance to us, and we make sure keep it secure.
For the Technology Inclined
Here are three built-in WordPress features we utilize on a regular basis.
WordPress has a fairly advanced user management structure that allows us to handle registration, login, grouping, meta data, and more without straying from the core code. Not only do we not have to build a system from scratch, but we also benefit from the continuous updates and security enhancements that the WordPress community contribute almost daily.
Custom Post Types
Although we can argue that many theme & plugin developers overuse custom post types, it doesn’t change the fact that we are able to access an API which allows us to create data types on the fly (again, without modifying core WP files). Paired with the ability to sanitize and store any data format we choose within custom fields, the possibilities are literally endless. Post types have been a time-tested solution for partitioning website data to make updating more efficient for our clients.
Filters & Hooks
WordPress does not follow any type of MVC (model, view, controller) conventions, but what it lacks in MVC structure it makes up for with its filtering and hooking system. We can inject, modify, or remove functionality (including front-end elements) from just about anywhere within our theme – as long as we build it correctly. More on that later.
Want to learn more? Get in touch and let’s talk.