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A Case Study

Bexar Witness

Growth in San Antonio

 

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BexarWitness is an online publication reporting on current construction, transportation and political news, and photos highlighting the growth of San Antonio. Their team of writers add content and imagery consistently to the various sections of the website. It also has an integrated ad system with analytics and tracking.

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The Düable team assisted in naming the website, created the overall brand, look and feel, and visual guidelines.

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The responsive website features a big, bold banner of the latest four posts, drawing the user in to read the newest updates.

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A major focus for San Antonio is developing Downtown and its surrounding neighborhoods. We chose to highlight the articles in this section after finding the strongest interest here.

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If you prefer a more linear approach, you can select your news from the different categories in the main navigation. There you’ll be welcomed with a large, graphic drop-down menu containing the latest posts in each section.

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The article pages feature a large headline and featured image, embracing a visual style of delivering news. We keep readers on the site by placing the most popular articles alongside their current choice.

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At the bottom of your browser viewport a bar sticks as you scroll, presenting you with social sharing options and the next article in the category.

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If you enter a URL that doesn’t exist you’re presented with plenty of options: a search box, list of recent posts, the most popular categories, an archive dropdown, and a tag cloud showcasing keywords used most in the articles.

Let's Chat About Your Conversions

We can meet over coffee (or phone) to discuss how to achieve your marketing goals. Get in touch, and we'll schedule some time in the next few days - first coffee is on us!

Call or text us at (210) 201-DUSA