We build a foundation for your brand’s identity while architecting a powerful user-based and data-driven website. Immediately after going live, we launch a targeted, mixed-media campaign in order to collect information on the interaction between targeted users and your new website. If certain pages or calls to action prove to be effective, we increase their prominence while decreasing or removing elements that don’t lead to conversions; we remove bloat and only serve information that moves your demographic.
We make sure to keep up with every project in our pipeline through some of the following practices:
DRY: Don’t repeat yourself.
The production team at Düable has been collecting, building, optimizing, and scaling code and design assets since the very first website we built. All features and assets are built as modules that are then readily available to use within your project.
KISS: Keep it super simple.
A website should be equipped with enough tools to accomplish one basic goal. It is typical for a client to want as many features as possible, but it has been proven time and again that feature bloat leads to a decrease in user satisfaction. Keep it simple, and users will keep coming back.
At Düable we harness the power of efficient technologies, from git repositories to a custom development server for rapid collaborative prototyping between designers and developers. We are agile, yet capable of building a platform that meets the needs of your project.
Brand Identity & Architecture
Your brand is the public face of your business or organization. It begins with a concept, then you must define a consistent identity. The name, logo, messaging, colors and imagery make up your brand as the world sees it. We can start from scratch or pick up where you left off.
Every website should be built with a purpose: contact form submissions, phone calls or direct sales are a few examples of website goals. It is our job to encourage the user to reach those targets by designing the website to flow in those directions.
Once your brand has been solidified, we create a set of design guidelines for all communications moving forward. In addition, we can design templates for various forms of digital outreach including (but not limited to) email and social media templates and best practices.
Although we live in a digital world, we understand that nothing can replace business materials in hand. Business cards, flyers, brochures, direct mail, letterhead, and invitations are just a few examples of necessary print collateral we'll design custom for your brand.
The information we receive daily is increasingly social and either absorbed or passed-by quickly. You have a fleeting moment to capture a user's attention. Doing so in a digestible, graphic way has been proven effective. Let us transform your communications into branded, shareable visual information.
Photo & Video
Photos of real people on your website can increase conversions by 150%. Retail site visitors who view video are 64% more likely to purchase than other site visitors. We can professionally produce photo and video content for your website and marketing efforts to drive users to engage with your brand and services.
All of our websites are built to be 100% responsive for flawless viewing no matter what sized device or viewport you are using. Our framework allows us to build rapid prototypes for increased collaboration between our designers and developers.
WordPress is the most widely used content management system available. This means there is an abundance of pre-built plugins to enhance the system as well as unlimited documentation for scaling the platform. Its user interface is also our clients' favorite.
Social Media Integration
A social voice speaks to any demographic in a way that can convert listeners into followers. Our developers are well-versed in embedding social content onto your website to promote interaction and the inclusion of fresh content as frequently as you post.
We will gladly limit the number of open tabs on your desktop by linking your essential software suites. While building your web presence, we typically include creating some of the best possible processes - the ones that you don't even know are there.
Ecommerce & Web Apps
Do you want to provide your users a service that's more than just a website? We're skilled in producing rock-solid, scalable web applications with beautiful interfaces that grow with your business or organization. We'd love to put your ideas into practice.
Let us take the guesswork out of your website's health. While hosted on our server, your website will benefit from our constant monitoring as well as one click updates from our team. We implement security fixes immediately after they are released for all sites that we host.
Search Engine Optimization
In order for your website to communicate with your audience, it has to be found. We meticulously design and develop your site with search engine optimized standards in mind. We have years of experience driving our websites to the top of SERPs (search engine ranking pages), and we ar confident we can put a plan in place to increase your rankings also.
Social Media Marketing
The easiest and most direct way to speak to your audience and expand brand awareness is through social media. Through various social channels you can keep followers engaged with organizational updates, team photos and events, contests and promotions, and the issues that matter most to your brand.
Keep in touch with your user-base by sending steady, media-rich email communications. Visitors can opt-in through your website or social media to stay informed about your latest offerings and updates. We can create the branded templates or manage the entire communication campaign.